About

About DMN

The Design Management Network (DMN) connects professionals in the field of design management. DMN was founded in the Netherlands in 2000 and aims to connect the worlds of business, management and creativity in a constructive manner.

DMN consists of members from three important target audiences: business (organizations), creative industry (agencies, consultants) and research & education (universities, colleges).
We have a clear focus on the strategic role of design for organizations. Design can make a difference. Therefore, it is important to know what is needed to use design and design tools as effective as possible. DMN build and share knowledge on topics such as innovation, digital transformation and branding. We welcome ambitious professionals in the field of strategy and design.

Want to know more about DMN

Welcome Messages

Welcome designers, design thinkers and creatives,

DMN is celebrating her 20th Anniversary and is inviting you to our specially designed two day conference and celebration on February 20th and 21st.

Over the past two decades the profession of design has transformed from ‘managing design’ to ‘designing management’. Today design already plays a far more strategic role for business (organizations). Design adds value when it comes to ‘unburden the fuzzy front end of innovation’. It helps to transform organizations and makes sure that products and services become far more relevant for end-users.

Now we want to invite you to think and debate with us how the future of design will look like. We have invited design leaders and opinion makers to share with us their view. That will enable us to reflect together on the (near) future of our ‘discipline’ and try to define and visualize ways to ‘re-invent’ or ‘re-engineer’ our domain of design, management, creative thinking and creative doing.
We will use exciting locations in Amsterdam and be meeting in different settings and forms. Be inspired, co-create, meet, share and learn. Be serious and have fun. Be active and relax. Meet new people and maintain the existing network.

I hope to see you all there and have two memorable days together!

Mirjam Van Coillie
Chair Design Management Network

Conference Outline

Twenty years of DMN and design management

The context of design management is changing. When DMN was founded in 2000 the focus was mainly on ‘managing design’. Managing large corporate identities, branding programs and make sure product design, graphic design and spatial design was put into place in a consistent manner.

Today in 2020 design plays a far more strategic role for business (organizations). Design adds value when it comes to ‘unburden the fuzzy front end of innovation’. It helps to transform organizations (E.G. digitization, circular economy) and makes sure that products and services becomes far more relevant for end-users.

Organizations need to adapt to change in a structural manner and designers, design-tools and methods can help them to do so. When used in a professional way design helps to create a sustainable competitive advantage. And a design mentality makes innovation far more successful through the combination of feasibility, viability and desirability (the so-called ‘Sweet Spot’ as coined by IDEO).

Thursday February 20 & Friday February 21, 2020, Amsterdam

In 1,5 days, we will celebrate 20 years of DMN. We will have the opportunity to look back, share interesting memories and insights and pay attention to what we’ve experienced and learned in two decades. But of course, we also take the opportunity to look forward, reflect on the (near) future of our ‘discipline’ and try to define and visualize ways to ‘re-invent’ or ‘re-engineer’ our domain of design, management, creative thinking and creative doing.
We will use different locations in Amsterdam, different settings and different forms. Co-create, meet, share and learn. Be serious and have fun. Be active and relax. Meet new people and maintain the existing network.

We aim for 100 to 125 attendees, from the Netherlands and abroad. With an interesting mixture of our three target audiences: business (organizations), creative industry (agencies, consultants) and research & education (universities, colleges). And with inspiring people from ‘related’ disciplines such as film, architecture, theatre and science. In this way actual subjects such as storytelling, orchestrating/direction and change management will be covered as well.

The 1,5 days will be a ‘complete package and experience’ including a stay in the beautiful Grand Hotel Amrâth Amsterdam (*****), near Amsterdam Central Station and in the middle of the bustling and vibrant city centre.

The complete program will be in English.

Conference Organizers

This conference is organized by the DMN board.

Mirjam Van Coillie, DMN president
Pieter Aarts, DMN secretary
Louise de Blécourt, DMN treasurer
Christine De Lille, DMN board member

DMN is supported by

Turion Events
Annieway

Buy tickets now