Programme Schedule

Thursday February 20th, 2020

9:45 – 10:30 hrs Check in at Pakhuis De Zwijger, Piet Heinkade 179, Amsterdam.

Drop off your luggage and receive your roomkey.

10:00 – 10:30 hrs Tea/coffee get together, Foyer
10:40 – 11:20 hrs Opening Ceremony, incl Speech Chairman of DMN, Mirjam Van Coillie
11:20 – 12:00 hrs Keynote Speech: Lorna Ross
12:00 – 12:50 hrs Lunch
12:50 – 13:30 hrs Keynote Speech: Andy Dong
13:30 – 13:45 hrs Break
13:45 – 15:30 hrs Parallel sessions.

The sessions will be 75 minutes and will allow max. 25 people per session.

15:30 – 15:45 hrs Break
15:45 – 16:30 hrs Keynote Speech: Alice Rawsthorn
16:30 – 17:00 hrs Hop on canal boat
17:00 – 19:00 hrs Boat tour with short break out session.

There will also be time to look around going through the famous Amsterdam canals and time to meet other people.

19:00 hrs Arrival at Heineken
19:00 – 20:00 hrs Heineken Experience
20:00 – 20:30 hrs Drinks and Keynote Speech by Mark van Itterson, Heineken
20:30 – 21:30 hrs Spectacular dinner and Keynote Speech by Yuri Verbeek, De Kokkerie
22:00 hrs Hop on canal boat in front of Heineken
22:45 hrs Drop off at Grand Hotel Amrâth Amsterdam.

Your checked-in luggage is waiting for you.

23:00 – 1:30 hrs Afterparty at Rays Bar at Grand Hotel Amrâth Amsterdam with DJ Jeroen van Erp!

Friday Februari 21, 2020

7:00 – 9:00 hrs Breakfast at Grand Hotel Amrâth Amsterdam
9:00 – 10:30 hrs Transfer to conference location
10:45 – 11:00 hrs Opening of the second Conference day
11:00 – 11:40 hrs Keynote Speech
11:40 – 11:55 hrs Break
11:55 – 12:55 hrs Interactive session to create together the DMN Manifest for the future
12:55 – 13:10 hrs Closing Ceremony by the DMN board
13:10 – 14:10 hrs Lunch
14:10 – 15:30 hrs Transfer back to hotel

Keynote Speeches

20 February (Thursday)

Lorna Ross

Chief Innovation Officer, VHI Health & Wellbeing.

Lorna’s design career spans 30 years, with stops in the world of fashion, wearable technology, robotics, and most recently, health care. She is a futurist at heart, recognised for her ability to anticipate shifts in the social, cultural and economic context for design. She was one of the pioneering researchers to focus on wearable technologies and built a reputation for research activity in this arena.  She later identified the theme of health as an emerging arena for design to thrive. She founded and led the Human Wellbeing Group at the MIT Media Lab. Her vision was to employ human centred design principles to address the biggest challenges facing the healthcare industry.

Lorna subsequently built and led the design group at Mayo Clinic’s Centre for Innovation from 2009-2017 before returned to her native Ireland to take up the position as the Group Director at the Fjord design studio inside Accenture’s global R&D centre The Dock.  While at the Dock she founded and led the Human Insights Lab before transition out in April of 2019 to take up a role with VHI Health & Wellbeing Group as their Chief innovation Officer.

Date: 11:20 – 12:00 hrs, Thursday, 20 February
Venue: Pakhuis De Zwijger


20 February (Thursday)

Andy Dong

Andy Dong is the Professor and Chair of the Graduate Design Strategy Program at California College of the Arts and an Adjunct Professor of Mechanical Engineering at UC Berkeley. His research addresses the characteristics and attributes of the structures of designs and design processes and their causal relationship to design-led innovation. His background in artificial intelligence in design has also led him to collaborative work across a wide range of topics in behavioral economics, cognition, and computational fabrication. Considered around the world as an expert in design research, he has provided design strategy advice to major international telecommunications, financial services, and civil aviation companies. He was awarded an Australian Research Council Future Fellowship in 2010, one of the most prestigious research fellowships in Australia, and appointed the inaugural Warren Centre Chair for Engineering Innovation at the University of Sydney in 2012. He is an Associate Editor for the journal Design Studies. He received his BS, MS and PhD in Mechanical Engineering from the University of California, Berkeley.

Date: 12:50 – 13:30 hrs, Thursday, 20 February
Venue: Pakhuis De Zwijger


Photography: Michael Leckie

20 February (Thursday)

Alice Rawsthorn

Alice Rawsthorn is an award-winning design critic and author of the critically acclaimed books Design as an Attitude and Hello World: Where Design Meets Life. Her weekly design column for The New York Times was syndicated worldwide for over a decade.  A leading public speaker on design, Alice has spoken at important global events including TED and the World Economic Forum in Davos.  Born in Manchester and based in London, Alice is chair of the boards of trustees of The Hepworth Wakefield art gallery in Yorkshire and Chisenhale Gallery in London.

A founding member of the Writers for Liberty campaign for human rights, she was awarded an Order of the British Empire (OBE) for services to design and the arts.

Date: 15:45 – 16:30 hrs, Thursday, 20 February
Venue: Pakhuis De Zwijger


20 February (Thursday)

Youri Verbeek

Founder and Chef Culinary creativity, De Kokkerie

Yuri gets his inspiration from everyday things. This is what makes this Delft born Chefs’ culinary creations so special. Because just a few simple things can lead to surprising dishes. A situation, utensil, ingredient or meet-up could turn out to become the source of inspiration for a new dish.

This natural creative approach of gastronomy ensured that his high end catering business, that he runs from his cooking studio De Kokkerie, would get national fame. The surprising dishes coming from his kitchen, of which several elements are perfectly in harmony and where quality and exclusivity are central, earn fame during both private diners or culinary performance at large events.

The past year Yuri Verbeek has been let to be inspired by products that are found in natural Dutch soil and the Dutch waterways. With his team he has been allowed to create and realise amazing diners and events  of which the guestlists we will keep to ourselves, but even guest of the Dutch Royal house have been involved.

Date: 20:30 – 21:30 hrs, Thursday, 20 February
Venue: Heineken Koelschip


Five star deluxe Grand Hotel Amrâth Amsterdam is located in the former Shipping House, a decorated monument and example of the Amsterdam School architecture. The hotel has 205 rooms, including 22 suites, 8 conference/banquet rooms, Restaurant Seven Seas and Bar Lounge and a Spa & Wellness centre. Grand Hotel Amrâth Amsterdam is located only 500 meters from the central station, where you will find bus, tram, and metro connections to all areas of the city.

During your stay you will enjoy one of our deluxe rooms. These spacious high-ceilinged rooms provide you with plenty of daylight, modern comfort and luxury.

The 2-persons room ranges from 24 – 28 SQM and is equiped with a kingsize or twin bed, a bath and/or shower, bathrobe, TV, sitting area and various views.

All rooms offer a free mini bar, laptop size safe, free Wi-Fi and Nespresso machine. Your stay will be including a royal American breakfast buffet.

Our Spa & Welness centre is free of charge for guests staying at the Grand Hotel Amrâth Amsterdam.

We’re looking forward to welcome you in ‘A World of Luxury & Art’!

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